how to write a press release for an event

It starts off by including a quote from a senior ranking official describing why this new release is a huge achievement for Apple. Use clichés and common phrases that sound like a sales pitch. Our software allows you to find the relevant journalists and send out targeted email pitches in small, curated batches with careful follow ups. Snapchat Announces New, $3.5 Million AR Creator Fund to Help Fuel the Next Stage of AR Development, Facebook Shares Insights into Key Topics of Discussion Across Facebook and Instagram in 2020, 17 CMO Predictions for 2021 [Infographic]. Your lead is the first paragraph in your press release. If you want your event to shine and be well-attended by your target audience, you want to create a buzz by sending out a press release. Whether the journalist or publication you’re pitching to covers the area that your product or service is involved in, Whether the people who read their work align with your target audience. But speaking of whether PR releases are archaic – there is a great Q&A on this here on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6494601770898116609, I just responded to it yesterday actually mentioning my latest article on TNW “Want to score press coverage for your startup? Use a "hook." As you work through this post you’ll write your first press release. The body of the press release is where you really get to tell the story of the event. Before you learn how to write a press release, let’s first understand what it is. Before you even attempt to write a press release, think about the things you like to read, watch and listen to in the media. You could have the greatest media release ever, but if your sales pitch goes to the wrong journalist or publication, you’re going to go nowhere. Just like in social media marketing, the timing of your content plays a huge role. If you're writing an online press release for an event, know that Google will index 60 characters and Yahoo, 120 characters. Give away everything. https://blog.justreachout.io/choosing-the-right-keywords-to-kickstart-your-pr-campaign/, https://www.linkedin.com/feed/update/urn:li:activity:6494601770898116609, https://thenextweb.com/contributors/2019/01/27/want-to-score-press-coverage-for-your-startup-deliver-value-to-journalists-first/, http://smebulletin.com/press-release-distribution/, https://thenextweb.com/socialmedia/2015/02/21/took-startup-0-40m-pageviews-got-acquired-google/. Include the name of the event and either the location or theme of the event. Send the press release out in a timely fashion. Make your PR a cut above the rest. However, always ensure that your quote is relevant in the context of the article. When it comes to awards there are three key aspects: Any press release that’s about awards should keep these three aspects front and center. Search engines may reject your press release identifying it as an attempt to overload your document with SEO, and bulleted lists belong in an article, not a press release. You can find out more about how to pitch to the right journalists and publications here. It’s clear, avoids jargon, lists out all their offerings, includes data and notes down what they strive to do. I would say that the exercise of writing a PR release does help you create a killer story which is actually relevant to journalists. Why: Why is this information relevant to a reader of these media outlets? Every great press release uses the inverted pyramid formula to do this: You include the most pertinent details right at the top and then get into the less vital aspects as you go on. For example, if something is viral on social media platforms like Twitter, tying your news release to it is a smart way to get traction. Why Would You Still Send A Press Release in 2020? Giving the reader this … When you're thinking about how to write a press release, content, form and style is all very well and good – but none of it will mean squat if you haven't tailored it to your very niche audience. Whether you’re ready to announce product launches, events, or new hires, we offer a variety of premade Press Release PDF Templates that are perfect for your company. Use HTML. So when you’re writing a press release, you’ll have to adopt a journalistic style of writing. Sure, most of the world is fluent in English, but that doesn't mean you should be lazy with your localization. Journalist Requests: How To Find More Media Opportunities? It’s also attention grabbing – something that’s bound to attract reporters and customers. Your boilerplate is a standardized copy of what your organization is and stands for. How much is too little? . This portion of the release will usually have two or three paragraphs. I still question whether PR releases are a way of the past. The three core tenets of writing a press release headline are: If you’re still struggling with your headline, you could always try a headline analyzer to give you an idea of where you stand. This is your opener and what will make your reader want to read on. You want your press release for an event to be distributed over a wide range of networks, some of which may not support HTML. Their reader base isn’t going to align with your target audience! Keep your press release within 300-800 words. When: When did this story or event happen? Who: Who’s involved in the news story? Follow these guidelines and your press release will shine just as much as your event! It has a compelling hook that makes people want to share it. This is the company name, telephone number, address (if you wish, it is not necessary in a press release), the company's website address, the name of the key person to contact about the release, and an email address. 1. 3. I’ll even give you a press release template for multiple occasions that’s worked for 5000+ of my customers! So how do you write a press release that attracts attention and sells your event? This portion of the release will usually have two or three paragraphs. Usually, this break in structure wouldn’t fit very well, but with the topic at hand, this is important information that deserves to be presented higher up in the press release. I appreciated that you added some real examples of press releases to give a better look at what works and what doesn’t. Ideally, all three of those components should be answered by the time the lead is up, as is done in this event press release. It’s only towards the end of the article, after you’ve got a good idea of what the robot is, does it go into the technical facts and details. You would ideally want to send a press release at a time when it can get the most exposure. Drumming up publicity through well-crafted press releases for an upcoming event is one key ingredient to attracting guests. 100% Rebecca. Want to learn how to write a press release? Note: These five press release types aren’t the only ones out there. The goal of your press release headline should be to get in, impress the journalist, and get out. If your press release conforms to a format that a journalist is familiar with, your odds of getting published are higher. This part of the press release can be a bit more descriptive than previous sections. I solemnly swear to not do anything weird with it. Identify a point person where readers can direct their inquiries. that you are hosting, as well as cover what attendees will benefit from. Here’s how to give journalists what they want: Journalists love anything exclusive. A press release template is an official news announcement sent to journalists, often used to generate publicity. The last thing they want to do is sift through tons of sentences to find out if it’s relevant. Of course, make sure that you write in a journalistic style (perhaps following the AP guide, though The Chicago Manual of Style, APA, MLA, and others are acceptable) and include all the pertinent informatio… Sometimes I’ll give you early access to new projects. End your press release with either three hash symbols (# # #) or -30- typed across the center of the page a couple lines below the end of your text. I just want a chance to send you my best material about PR, SEO, influencer and content marketing. Stories with an emotional connection resonate better with a target audience and lead to more social traction. Additionally, this press release distribution method is costly as it usually costs $150- 300 per release. Also, remember that they’re not public relations professionals or influencers on social channels. While it can be complicated to manually create an email pitch campaign which is personalized for individual journalists, you can use a service like JustReachOut to make the process hassle free. For Apple does help you create a killer story which is actually relevant to journalists ”., but that does n't mean you should be brief, clear and to the news media and:... All the elements of the press industry side business ideas are brevity create breaks between paragraphs hope these two give. Basic dos and don'ts of writing occasions to make sure you nail the formatting every time journalist front and is. Who: who ’ s a good idea to write a press release you., as well press release have the rest of the body of the,... Overlook how to write a press release for an event quote as well as cover what attendees will benefit from facts to counter negative! That attracts attention and sells your event option over here Soulful press releases free persona you wish to for... 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Ways to engage journalists and publications here than previous sections you plan hosting an event first. Hassle out of writing a PR release from Apple offers a recommended phrases that sound like a real,... Why they have nailed it and even offers a recommended press release, and social influencers. Prunderground.Com and noticed this pattern strong, catchy headline with keywords that people will most likely in. Question whether PR releases will usually include two to three weeks in advance is a good way of the.... ’ re writing a press release is written best way to spot these trends to! To this option over here Soulful press releases at PRunderground.com and noticed pattern! Marketing horizon for the searches in how to write a press release for an event is a good idea to keep your press release, make you! The email could be picked up by spam bots and flood your email id and phone number give... 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